Price
$120 per formulation
Timeline
5-6 days (for 1 formulation)
Who is it for?
Skincare, Haircare & Makeup Brands looking to bring a new product to market or test a new concept before a full range launch.
GET CUSTOMIZED FORMULATIONS THAT PERFECTLY-FIT YOUR BEAUTY BRAND
Ready to Transform Your Vision into the Next Beauty Industry Success Story?
Skincare | Haircare | Bodycare | Makeup
Let me develop your beauty brand without the risk of costly mistakes
A 1:1 personalized formulations & consultation service for Skincare, Haircare or Makeup brands that wish to stand out in a saturated market with unique formulations tailored to their brand values & client needs.
Get customized formulations that perfectly-fit your Beauty Brand
Ready to Transform Your Vision into the Next Beauty Industry Success Story?
Skincare | Haircare | Bodycare | Makeup
Let me develop your beauty brand without the risk of costly mistakes
A 1:1 personalized formulations & consultation service for Skincare, Haircare or Makeup brands that wish to stand out in a saturated market with unique formulations tailored to their brand values & client needs.
Unlock the Secrets to Creating Your Next Beauty Industry Success | Step-by-Step Guidance to Transform Your Vision into a Winning Product
Unlock the Secrets to Creating Your Next Beauty Industry Success | Step-by-Step Guidance to Transform Your Vision into a Winning Product
Beauty Formulations that match your Vision, define your brand and wow your clients
You don’t want to dump another “me-too” product on an already crowded market….
But want someone who has an eye for the detail, and natural instinct to ‘make it even better’
Who matches your passion when working on your brand
Who understands exactly what you want, combines it with their research, deep-knowledge of ingredients & procedures, gives you honest suggestions
and designs exceptional formulations in the set timeframe.
It doesn’t matter if your product is ‘minimalist’ or ‘complex’… you get exactly what you thought of (pictured) if not better.
And if you know that your brand doesn’t deserve to settle for anything mediocre,
it’s safe to say: You’ve arrived at the right place.
Formulations delivered by Innovatix are:
Crafted with precision & skills from 10 years of experience in the Industry
Infused with Innovative ideas that makes your product different from anything else out there
Assure quality, safety & efficiency for a beautiful experience for your clients.
Are a blend of your vision, brand values and client needs
Are just the way you imagined… if not better!
Are owned by you
Unique Formulations For Unique Brands
Innovative & Customized formulations by an expert + Complete launch support for
Brands that don’t Blend
We work for you “work with you” to create exceptional beauty products, exactly how you pictured and one that your clients keep coming back for.
As a Brand owner you know that launching your next beauty product isn’t a one-dimensional thing
There’s a lot more to it.
It should have the perfect blend of ingredients to deliver the results you promise
It should have qualities that are unique to your brand
It should be different from bazillion similar products popping in the market
It should solve the very specific problem for your clients
It should keep up with the shifting demands & latest trends of the market without losing its authenticity
It should be compliant with international standards.
And not to mention, it should be aesthetic
Having a beautiful color, divine aroma, luxurious feel
And just the right texture that’s easy to apply
We bring all these angles into a product that becomes the next BIG thing of your brand
For every formulation that we design, we keep your vision at its core, we blend it with our technical mastery & insights of what’s working in the beauty industry,
We combined it with our deep understanding of your client’s needs, challenges & what’s allowed in their country (yes thats a big thing)
And we tie this together to your brand’s core values & your goals for your brand.
We suggest new ingredients, advanced techniques and different perspectives on what does and doesn’t work for your clients.
We offer a no-held back advice when we feel there’s a clash between what you want & what’s best for your clients or when there’s safety & compliance concern.
That’s our recipe for a perfect formulation!
Of Course, the final call is yours
We start working on the design when we get a green signal from you, and we keep you posted with any changes.
Maybe you aren’t sure where to start or whom to trust (there’s so much information out there)
Or if you are investing your money in the right course (one that delivers promised results and isn’t just a scam!)
Maybe you don’t feel confident enough to ace this skill (hello imposter syndrome!)
Or you have too much on your plate right now to start learning something new (even though you are passionate about it)
If you’ve ever had similar thoughts then let me tell you…
You Are Not Alone!
So that the final design we hand over to you is as perfect as you can possibly imagine.
Other than delivering exceptional formulations
we take it one (or maybe several) steps further to support you in every stage of product development, crafting an iconic branding & a marketing strategy to get the right eyeballs on your products.
We make sure your products are for the long run!
We think ahead, we study, analyze and estimate the beauty market for at least the next 5 years. We’ve been known to predict what stays in, goes out or becomes big in coming years.
So we make suggestions to you based on what’s hot right now and what’s coming up next
This is for you if…
You know exactly the type of product you want, its qualities right down to its appearance. You’ve mostly mapped out the specifics and now you need an expert to bring your vision in a bottle.
You have some idea of: The product you want. How it should perform? Who is it for? but you need help in brainstorming the specifics of the product along with the formulation.
You want an expert formulator to exactly reverse-engineer a product you’ve tried somewhere and recreate a strikingly similar product for your brand.
So to make it more understanding At Innovatix Beauty,
I take time in understanding the type of product you need, what you expect out of it & the people who are gonna be using it.
I draw a clear picture of your brand: its core values, unique identity, what you stand for (or against) and where you are leading your brand.
Using my formulator-brain, I give some suggestions to take it up a notch and (if needed) add an extra oomph to your products.
The idea is to make them even better. Like:
the best ingredients we can use
How we can improve the quality, texture, looks
How we can ensure they are safe yet effective
How we can serve your clients even-better.
What’s trending and how we can make it one-of-a-kind/unmatched.
3 Ways in which we helps you
| Precise Formulations | Support in Creation | Branding & Marketing Guidance |
|---|---|---|
| Get formulations that match your vision, define your brand and wow your clients. Our expert formulator- Priya brings her valuable insights, innovative ideas and experience-backed suggestions to deliver formulations that are highly relevant to your ideal clients and exactly the way you pictured. | We’ve got your back at each stage of product creation We Ensure things run buttery-smooth & you have less things to worry about as you go from prototype to mass production by: A detailed document that covers everything about product development, Modification & Imrpovments of formula based on feedbacks and trends. Coorintating with suppliers and manufacturers & your team, to make sure the product is top-notch. | After you have a fantastic product it’s time to spread the word to people who’ll love it! Priya brings her 10+ years of experience of working with many beauty brands and running successful brands herself to guide you with what it takes to outshine your competitors and create loyal commun |
“The idea is not to just deliver the formulation but to deliver one that surpasses your expectations and that your clients rave about!”
Meet your Formulator
Hi I’m Priya
I’m a Formulations expert, serial entrepreneur, research ninja and your partner in bringing your next beauty product to life.
I’m kinda famous for over-delivering
And I know getting hold of the perfect formulation is one thing but developing them into ready-to-launch products is a whole different ball-game.
You have to take care of sourcing ingredients, finding the best manufacturer, ensure compliance with safety & regulations, and then marketing them in the right wat
(just to name a few!)
So much goes behind before your products are ready to hit the shelf.
That’s why, I share a document with all the important resources, links & contacts to make sure you have a smooth development process
Plus I tweak your formulations based on reviews.
I’m on a mission to shake-up the beauty industry that’s saturated with “me-too” products and same-old competitors by helping brands that stand for a cause, think-outside-the-box and who besides making money also want to make a positive difference in the lives of their clients
I’ve been doing this for over 7 years and I’ve a superpower of turning any wild idea into a real product. No matter how complicated or specific your requests are, I’ll always deliver something you’ll love.
Since I’ve started out, I’ve loved experimenting with new concepts, trying our new ingredients & blends, studying new discoveries, learning new formulation techniques and even coming up with my own.
I’ve worked as a consultant for 30+ brands, some of them exceeded their revenue more than 100%
It was 2018, when I realized that I could only help so many people one-on-one
So, I started ‘Learn Canyon,’ a school to teach people how to make premium, natural & sustainable beauty & cosmetic products. We’ve got over 5,000 students, and a lot of them are now running their own beauty businesses.
I’ve also been sharing my knowledge through online courses, masterclasses, and ebooks. It’s my way of giving back by training people to make quality skincare, haircare & makeup products that are good for people and the planet.”
Being an entrepreneur is in my DNA.
I started my first business (making custom candles) when I was just 16 and grew it to $1200 per month. Though I have a badass team now, for years I worked solo, wearing all the hats. So, I know firsthand what it takes to build a brand, attract the right customers, and keep the money rolling in.
That’s why besides formulations, I also help brand owners with a memorable brand and a solid marketing plan
I'm all about going above and beyond, and I care about your brand as much as you do... (maybe even more 🤫)
Formulation Package we offer
Pick what you need
The SOLO Formulation Package
| Steps | Details |
|---|---|
| 1. Consultation Call |
- Understand your brand, target audience, and vision. - Priya’s ideas and suggestions to ensure the BEST version of your product. - Finalize ingredients, qualities, and product aesthetics. |
| 2. Customized Formulation | - Formulation developed based on our discussion and shared for your review. |
| 3. Development Document |
- Ingredient Diary: Details on ingredients, alternative suggestions, and sourcing information. GMP & Equipment List: Guidelines to ensure quality standards. - Formulation Techniques, Process & Optimization: Step-by-step formulation methods and tips for better results. - Guidance to optimize efficiency (e.g., color, texture improvements). |
| Bonus |
- Case studies of similar products. Packaging tips for safety and shelf-life. - Legal compliance and product safety testing guidelines tailored to your demographic. - Assistance during development process. - Support with product positioning and marketing. |
| 4. Ongoing Modifications |
- One round of modifications based on feedback. - WhatsApp support for challenges during the process. |
The Formulation Studio Package
Price
$850 per month
Timeline
As long as you want
Who is it for?
Skincare, Haircare & Makeup Brands looking to launch hot new products that align with their brand’s vibe.
| Steps | Details |
|---|---|
| 1. Consultation Call |
- Understand your brand, target market, product vision, and goals. - Tips to improve products for a superior client experience. - Finalize ingredients, qualities, and aesthetics. |
| 2. Customized Formulation | - Develop up to 10 customized formulations each month, based on discussions and review. |
| 3. Development Document |
- Ingredient Diary: Details of ingredients, alternative suggestions, and sourcing info. - GMP & Equipment List: Ensure adherence to top-quality standards. - Formulation Techniques, Process & Optimization: Step-by-step guide to efficient and optimized product creation. |
| Bonus |
- Case studies of similar products. - Packaging tips for safety and shelf-life. - Legal compliance and safety testing guidelines tailored to your market. - Assistance during development, product positioning, and marketing. |
| 4. Ongoing Modifications | - Monthly updates or tweaks to formulations based on feedback, trends, and innovations. |
| 5. Complete Branding & Marketing Strategy |
- Product Branding: USP, naming, designs, visuals, and client persona research. - Marketing Strategy: Guidance on content marketing, social media, collaborations, trend alignment, and client engagement. - Product Packaging: Eco-friendly, durable, and client-attractive packaging selection. |
| 6. Technical Support |
- Product Compliance: Documentation, certifications, and regulatory advice for compliance. - Product Safety: Guidance on stability testing for quality and safety maintenance. |
| 7. Regular Follow-ups & Continuous Assistance | - Ensure smooth progression of development and launch, with solutions for challenges. |
| 8. Keeping You Updated | - Share new skills, discoveries, and techniques to keep your team equipped with trending and innovative practices. |
The Formulation Launch Package
Price
$10,000 per project
Timeline
2 years
Who is it for?
Individuals or businesses launching new Personal Care, Beauty, or Wellness brands. Brand owners expanding into a new beauty niche.
| Steps | Details |
|---|---|
| 1. Consultation Call |
- Deep dive into your brand, target market, product vision, goals, and expectations. - Expert tips for improving product experience and meeting client needs. - Finalize ingredients, qualities, and aesthetics of your products. |
| 2. Customized Formulation |
- Develop and share up to 10 formulations per month for your review and approval. |
| 3. Development Document |
- Ingredient Diary: Comprehensive ingredient details, alternatives, and sourcing info. - GMP & Equipment List: Ensure adherence to quality standards. - Formulation Techniques, Process & Optimization: Step-by-step guide to create, refine, and finalize the product. - Tips to improve efficiency (e.g., color, texture). |
| Bonus |
- Case studies of similar products. - Packaging tips for safety, shelf-life, and market appeal. - Legal compliance and safety testing guidelines tailored to your demographic. - Ongoing assistance during product development and marketing. |
| 4. Ongoing Modifications |
- Regular updates or tweaks to formulations based on market trends, client feedback, and innovation. |
| 5. Complete Branding & Marketing Strategy |
- Branding: Define USP, naming, designs, visuals, and align with client persona. - Marketing: Content creation, social media strategies, collaborations, and trend alignment. - Packaging: Eco-friendly, safe, and attractive options that ensure longevity. |
| 6. Technical Support |
- Compliance: Documentation, certifications, and regulatory advice for your country. - Safety: Guidance on stability testing to ensure product quality and safety. |
| 7. Regular Follow-ups & Continuous Assistance |
- Smooth management of product development and launch stages, with solutions for arising challenges. |
| 8. Keeping You Updated |
- Share trends, new discoveries, and formulation techniques to keep your team competitive and innovative. |
More to this?
- Dedicated Point of Contact: A formulation expert assigned to your project.
- Workshops & Training: Regular sessions for your team to upskill in formulation and marketing.
- Resource Library: Access to research materials, formulation templates, and guidelines.
- Scalable Support: Option to scale up formulations or marketing support based on your growth trajectory.
We got you! Here’s how you can decide:
If you just want customized formulation(s) and nothing more:
Great! The SOLO Formulation Package is the best option for you.
Here you can opt for 1 or more customized formulations designed as per your needs & goals. It’s pay per formulation tier. It is best for brands looking to introduce a new product in the market or experiment with a new concept.
It is also best for you if you’ve got the product development, and marketing sorted for your brand.
Here you’ll get one round of modifications for the formulations.
If you want to expand your beauty brand with fresh products and you are looking for a long-time support:
Go for The Formulation Studio Package.
Here you will get continuous support every month with new formulations, modifications on existing ones, 1:1 assistance with product development, mass production, safety testing, branding, packaging, marketing and so much more.
This tier is perfect for you if you know what kind of products you want to launch, you need new formulations each month and you need an expert to support and assist you in product development, coordination and scaling your brand.
If you want end-to-end support in starting a new brand or launching new products:
The Formulation Launch Package it is!
It’s a long term partnership where you’ll be extensively supported at every stage of building your brand from scratch. Along with best-quality formulations for your brand, we’ll support you in ideation, research, product creation, testing, branding, launch, troubleshooting, and everything else.
We’ll assist you in starting your beauty/wellness brand and we’ll be your side-kick as your brand scales.
You’d never feel alone or lost at any stage.
Still not sure?
No worries! Get on a FREE consultation call and I’ll help you in figuring out what’s best for your brand at this stage.
If you say Yes to any of these, Innovatix is like an answer to your prayers
1. You don't have the technical skills or time needed to formulate high-quality products
You are a pro in your beauty biz and know what your client’s needs but you miss out on deep technical knowledge that’s needed in formulating the exact products you want that are also safe, effective and industry-compliant.
2. You need help in brainstorming different aspects of your brand
Prepare to travel back in time to explore the rich history of soap making. From its ancient origins to the evolution of modern soap making techniques and the introduction of detergents, this module provides a fascinating historical perspective that adds depth to your craft.
3. You want to keep up with Industry trends without losing the essence of your brand.
Coz it’s frustrating to find the balance between keeping up with new trends, discoveries & changing demands while staying true to your brand’s core values and your vision. That’s when you need a formulator to fit all the different pieces of your brand.
4. Need support in different stages of product development and launching
When you are looking for more help than just formulations? Like cutting the chaos of the product development process or designing a compelling branding and marketing strategy to stand out in the saturated market and stay relevant to your clients.
5. You want to stay ahead of your competitors
The beauty industry is saturated with many similar products and you are NOT here to dump another one. You want your product to be unique and your brand to be recognized for something bigger.
6. You want to thrive in the changing market while staying aligned to your brand values/vision (discrepancy)
With the world becoming aware of sustainability, beauty in diversity, ethical sourcing etc. You want to put out products that you are proud of.
We cover everything… and I mean EVERYTHING!
From ideation to post-launch. At innovatix, we hold your hand through ALL the stages of product creation. And you know things run much faster and smoother when you don’t have to coordinate with many people.
1. 100% Ownership of formulation
After I hand over the revised, final formulation to you, it’s officially your intellectual property.
So you are saved from future legal hassles when you need to change the ingredients, composition or manufacturer or you want to sell your formulation.
2. Compliant
We make sure the formulations are compliant with all the standards & regulations that make them safe to sell & use in your target location.
3. Future proofing your formulations
Sometimes changing trends through products out of fashion fast, we make sure yours stay relevant in the market for at least next 2-5 years.
4. After support
With us, it’s not: “Here’s your formulation. See you next time:)” It’s a partnership to smoothly take you from an idea through a successful creation and then an epic launch!
5. Launch, Branding & Marketing support
Because a perfect beauty product needs a good branding and then solid marketing to be successful.
6. Reverse formulate a product, create a similar or even better product
Leaving your competitors behind.
7. Working with precision
With an expertise in formulation chemistry + physiology, eye for the detail and obsession over accuracy, I make sure all aspects of your formulation is just as you want.
8. Streamlining the overwhelming process for you
I understand that a business owner has so much on their plate, One of my goals while working with you is to simplify the process and support you as much as I can in formulations and marketing front.
Not just knowledge it’s also years of experience
We don’t just outshine others because of our exceptional formulation skills, we do that because we are backed by years of experimenting with different techniques and ingredients, and working with many beauty brands to help their products be a big successful.
- Leading with Honesty
Your brand’s reputation and your client’s trust depend upon the formulations.
That’s why I never hesitate to share my honest opinions and suggestions with you. Even if they conflict with your vision, they’ll help you offer more aligned products to your clients
- Working with You
Not just working for you, we work in coordination with you. By keeping you in loop at every step, regular zoom calls, whatsapp communication.
I'm all about going above and beyond, and I care about your brand as much as you do... (maybe even more 🤫)
Formulation can make or break your brand:
Everything from your brand’s reputation to your clients’ trust, even the success of your beautiful branding and extensive marketing ultimately depends upon how powerful your formulation is. You can’t take it lightly.
Sometimes brands owned & endorsed by celebrities also fall flat when they fail to deliver what they promise & when people don’t like how they feel after using it.
People are now more aware of what’s best for them and they would happily choose a lesser known brand over a famous one if it shares their values and gives them good results.
That’s why, The moment you are boarded at Innovatix, you can drop all your concerns with your product’s performance.
So, are you ready?
Got more questions? See if we’ve answered them here
You pay $10,000 for the entire duration of the project. Which starts from laying a solid foundation for your brand to an extended ongoing support as you scale in the market. Imagine how convenient it would be for you when you’ll have an expert by your side at each step as your brand scales in the market
end -to-end support through an entire project that goes upto 2 years, think of how much you can benefit if a formulation expert is always one call away to tweak your products, upgrade your marketing strategy, keep tabs of the changing trends and the evolving market.
Totally! While working together if you feel you could use more support in brainstorming new angles, formulation process, craft unique branding & a compelling marketing strategy or you want continuous support like tweaking formulations, handling challenges, keeping up with innovations & changing trends. You can choose to move up a tier anytime you want.
What if I need a customized package, slightly different from the 3 tiers.
No worries! Feel free to book a call and we can discuss how I can support your business 🙂
As the final product is created on your end, you would be testing it for safety & quality, but I do share all the necessary certifications & tests for your product and assist you with them as well.
Coordinating with your team, suppliers, manufacturers and anyone involved to make sure everything goes smoothly and your product is top-notch!
Branding: crafting a unique messaging (both in look & feel) for your products that aligns with your brand and appeals to your clients.
Packaging: guiding you with the best packaging that safely stores the formulation, maintains its quality throughout the shelf life and looks attractive and on-brand.
Marketing: helping you by creating a killer marketing campaign including promoting across different channels, social media content, client communication and much more.to engage your clients with the brand and keep coming abc for more.
Absolutely! I’m happy to swear secrecy of the formulation to protect your Intellectual property by signing an NDA.
Absolutely! The formulation is our little secret and I’m happy to protect your Intellectual property by signing an NDA.
Unfortunately No! I believe negotiations happen where quality could be compromised. At Innovatix, both the quality of the formulations & quality of the service we give is non-negotiable.
Also, These prices are set after considering the value I bring for your brand, the results you can expect and my unmatched (almost decade long) experience of formulating & helping beauty brands thrive in the competitive market.
Price lower than this isn’t fair to the quality of experience you get when we work together.
Other than initial consultation & feedback calls, we get on weekly follow-up calls to make sure everything is on track.
If you need to discuss something in between, I’ll be more than happy to hop on the call with you.
After we’ve finalized the deets, it takes me 4-5 business days to hand over 1 formula. Rest of the timeline depends upon the specifics of the project.
What if I need changes and modifications in the formula?
Are you okay with collaborating with my team and manufacturers/suppliers?
Do you ensure that the formulations are compliant with the domestic and international market laws?
Sorry! As our clients are all over the world, we are unable to send physical samples everywhere. But our 1:1 support in each step of the product development + the detailed development doc give the same level of assistance.
100% without a doubt YOU. Once I hand over the final formulation to you, you retain full ownership over your formula. In future, you can peacefully use, distribute, modify or sell your formulation without any hassle.
Here is summary of the packages
Scope of Work:
Tier 1 focuses on a single product; Tier 2 is for businesses expanding monthly with multiple products; Tier 3 is for comprehensive, high-end projects.
Customization:
Tier 1 is basic, Tier 2 adds monthly refinements, and Tier 3 specializes in niche markets and advanced techniques.
Branding & Marketing:
Only Tier 3 includes complete branding, marketing, and digital optimization.
Regulatory Support:
Tier 3 provides global compliance and certifications, while Tier 1 and Tier 2 focus on foundational compliance.
Price:
Tier 1 is affordable for startups, Tier 2 targets medium enterprises, and Tier 3 is a premium, turnkey solution.
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