Are you wondering how to make skincare that your clients love?
The art of Skincare formulation isn’t limited to a hobby…
Sure you love the mixing and blending stuff or preparing fresh products from amazing organic ingredients
The creativity of it is what gives you the thrill
But..
With the steady growth of the organic skincare industry with each passing year and the willingness of more and more people to choose organic over other chemical-based skincare
Organic skincare formulation is also seen as a wonderful career opportunity by many people
I mean isn’t it exciting to work for hot-shot beauty brands that are in constant need of good, authentic formulators?
Or even better- have your own beauty brand and see your brand’s name on facial cream tubes or shampoo bottles
Or The satisfaction of seeing other people benefit from your product…
Now I know this isn’t as easy as it sounds but it is totally worth it!
And If you are thinking…. I’ve got no idea of selling a product let alone running a business….
Or how could I convince people to buy from me…
Then I have a few tips up my sleeve for you..
Here are 4 ways to convince…..or rather make your clients fall in love with your skincare product:
Know your clients
The golden rule of marketing is… if you start selling everyone you end up selling no one!
To save yourself from this ordeal, try to answer the following questions:
Who are your clients?
What age group, gender and demographics do they belong to?
What are their likes and dislikes?
What are their habits and routines?
Create as detailed an avatar of your ideal customer as you can (add a picture too if you like!)
This exercise will help you know your clients as a real person and not just an idea in your mind.
And trust me you’ll be inspired to create better products once you know your clients well.
What are their pain points?
Think about this: Why would someone buy from you in the first place?
It’s simple- Because you are solving their problem.
So, List down the problems / pain points of your clients
-Dry skin, frizzy hair, wrinkles, sensitive skin, acne breakout… You get the idea.
This way you’ll know what solution will appeal to your ideal client
What you should include in your formula and
How can you market that product to your ideal client and convince them that your product can solve their problem.
Add “the” unique factor
This is the golden egg for any business! Add a unique factor to your brand or USP (unique selling proposition) as they say.
Come up with creative ideas, do some out of the box thinking… Research latest trends for some inspiration and ideas
This will help you rise above your competitors and stand out in the eyes of the clients.
Pro tip: Do remember to journal your ideas, so even if you can’t implement them now, they might come handy in the future.
Get their feedback
Feedback is the key to growing your business. Take constant reviews from your buyers.
What worked for them, what didn’t? What are their complaints that you can resolve? Is there anything that needs an urgent fix that is costing you potential buyers? Record this data and analyze it monthly.
Pro tip- research your competitor’s feedback too (through reviews, social media comments)
In this way you can implement what’s working for them and take lessons for what doesn’t.
There you go!
We have laid down the client-love-potion for you to follow…It has worked for us over the years and also for so many others I know..
Wanna learn more juicy stuff from the world of organic beauty formulation…
Follow us on Instagram where we give tons of info, lessons and offers from Learn Canyon guides
Wanna know how to build a business in skincare formulations along with awesome formulations recipes?
We have the perfect course for you:
Certification in organic skincare formulations
This course will help you become a professional formulator… even if you are a total beginner!
Since what we try to teach through our emails is just the tip of the iceberg…
You can learn the A to Z of skincare formulations through 12 extensive modules that you can follow at your own pace.
And you’ve got lifetime access to this course so you can come back to it whenever you feel stuck.
Ignite your dream of becoming a professional formulator, click here to enrol.
